British luxury motoring brand Jaguar is shrugging off its stuffy image, with its venture capital arm Inmotion Ventures injecting funds into Arc, the motorcycle company that has made what it says is the “world’s most advanced electric motorcycle”.
The investment is another step towards electrification for the British automaker, who recently showed off its all-electric i-Pace SUV travelling through the Chunnel on one charge to put to bed concerns of range anxiety.
It makes sense that Jaguar would turn to Arc to reach into the two-wheeled EV market – its founder Mark Truman was previously the head of Jaguar’s cutting edge innovation division, White Space.
The Arc Vector bike, which is being unveiled this week at this year’s EICMA exposition in Milan, would appear to be a direct result of that pedigree.
Truman has a reputation as “purist biker” and has thrown his all into the creation of the high tech electric motorbike, along with a dedicated, visionary team hailing from backgrounds such as Aston Martin and KTM, to Ducati, Triumph, MotoGP and F1.
As Truman says, “At Arc, we have set out to create an electric motorbike with soul, one which thrills riders every bit as much as a high performance internal combustion bike, and which is more inspiring and desirable than any other two-wheel motorcycle on the planet.”
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