On Tuesday in San Francisco, and in the heart of “Tesla territory”, Audi introduced its first all-electric SUV, the e-tron, signalling the start of electrification of the German auto brand.
Audi put on a grand show, bringing in 850 Intel drones to form part of the “electrifying” light show as the audience crossed to Richmond’s famous Craneway Pavilion by boat, complimenting projectors which showered the pavilion in a flickering sea of lights and colors.
The e-tron had previously only been seen as a concept car in ‘camouflage’ stripes, but the launch had two of the electric SUVs, one in a bluebird shade and the other in a smooth pale grey.
In addition to a SUV body, Audi will also give the e-tron series classic body layouts – the Avant coupe and Sportback, and the portfolio will cover all market segments from compact to superclass.
According to Audi, the e-tron is expected to arrive in Australia in mid-2019, with pricing and specifications to be announced closer to launch.
Reservations are now officially open in US, with the “first edition” car to cost $US86,700 ($A120,000), and a “base” vehicle available from $US74,800 ($A103,000).