Millennials lead push to drive electric, says Jaguar

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Survey commissioned by Jaguar Land Rover shows nearly 50% of young Australians would like to buy an electric car over an ICE vehicle.

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Millennials – the generation that came of age as the last century ticked over into a new one – will be the driver of the shift to electric vehicles, luxury carmaker Jaguar says.

A survey commissioned by the UK-based Jaguar Land Rover has revealed nearly 50 per cent of young Australians would like to buy an electric car over an ICE vehicle.

That’s over twice as many drivers than baby boomers, says the report, which recorded less than a quarter of the older generation as being interested in purchasing an EV – despite access to more disposable income.

In comparison, less than a third of the intermediate Gen-Xers showed interest in buying an electric car.

The new figures released from Jaguar’s “Driving Australia Forward” report also show that barriers to going to EV are less of a consideration for Millennials.

The higher price, range anxiety and penetration (or current lack thereof) of EV charging stations – which stop a higher percentage of baby boomers from going electric – are less of a worry to the younger generation.

Read the full story on RenewEconomy’s electric vehicle-dedicated site, The Driven…

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