Mazda’s first all electric car combines eco kudos with sporty style

The Driven

The all-electric 2020 Mazda MX-30 unveiled this week at the Tokyo Motor Show drew reactions from the attending auto media ranging from “quirky” to “sporty” to “rebel”.

Mazda’s first production electric vehicle, the MX-30 has been described as based on the soon-to-be released compact crossover CX-30.

It is the first to bring to market Mazda’s purely electric e-SkyActiv platform, which will become the basis for an electrified version of all its models by 2030.

Designed with the Japanese concept of jinba-ittai (which refers to the oneness between horse and rider) in mind, the MX-30 integrates human-centric thinking bringing forth a number of design features to make the MX-30 driving experience as smooth as possible.

For example, a rear suicide door – more aptly called “freestyle doors” by Mazda – that the Japanese carmaker has used before on the RX-8, is intended to give a feeling of ease form the moment one enters the car…

To read the full story on RenewEconomy’s electric vehicle dedicated site, The Driven, click here…

Bridie Schmidt is lead reporter for The Driven, sister site of Renew Economy. She specialises in writing about new technology, and has a keen interest in the role that zero emissions transport has to play in sustainability.

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