I think all of the battery storage companies will drop their prices, if they do not, they will lose any chance of being in the market.
There are going to be those who just can not do this because of the scale needed to sustain a low profit margin.
Tesla has really caused waves in the BEV industry and kick started all of the other major automakers to have some kind of offering.
Tesla in the storage area have been aggressive particularly with the Power Wall 2 and it is going to cause ripples.
This can only be good for the end user.
I can not see any reason why a majority of housing can not be fitted with PV and some kind of storage so that the end result is only industry and commerce will be to some extent even a larger proportion of the end user of power.
Some who only work daylight hours and have large roof space should do the figures and immediately put in solar and storage to just about wipe out the total cost of power depending on how energy intensive their business is.
I did the figures recently for a mechanical business with large roof space working 8 to 5 and only 5 days a week and the return is north of 22% with no storage.
Definitely battery storage is starting to look good
The problem is that residential users and to a certain degree SMEs have historically subsidised big users. For example, miners, LPG plants, smelters.
They do this via the size of their usage with Gentailers and by incentives from various governments.
Many are also interruptible which offers a further discount.
I believe Roxby here in SA was/is heavily subsidised.
Take residential and SMEs off the grid and the costs for big users will be unsustainable.
Another issue is many businesses lease their premises and would need to work with their landlord.
However, I think smart landlords will see the opportunities of PV and storage.
From the graph I can see why Simon Hackett at Redflow is complaining about the PW2. Everyone will need to move into the 20c to 40c range if they want to participate in this market.
I am looking forward to when batteries can store electrons for $0.10/kWh.
Powerwall 3.0 in 2018.
IF they keep going on the same trendline the PW3 will only get down to 12c/kWh in 2018. We just need to help the market where we can and wait a bit longer.
Look at the redflow share price