So, Oprah bought a Tesla

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Oprah Winfrey has become the latest big name to buy a Tesla Model S. Will sales of the prestige EV now experience the ‘Oprah bump’?

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Forget Justin Bieber, the latest celebrity endorsement of Tesla’s award-winning Model S prestige electric vehicle comes from America’s first lady of television, Oprah Winfrey.

Winfrey Tweeted pictures of herself test-driving her new white Model S on Tuesday, and in one shot appeared to be sporting that legendary Tesla Smile people talk about.

Welcome to the family #repost @oprah Test driving my new Tesla with dealer Dan. Love it!! #Tesla #cars

A photo posted by Tesla Motors (@teslamotors) on

The sale racks up another big win for Tesla, who promptly shared the Tweets on their Instagram account and welcomed Oprah to “the family”.

As Fortune has since noted, a celebrity endorsement from Winfrey could go a long way to helping Tesla move into the mainstream.

Could this mean Tesla will get the “Oprah bump?” asks Fortune – that phenomenon where Winfrey publicly endorses a product and sales go crazy?

Who can say – it does, after all, cost between $US70,000 and $US100,000 to buy. Maybe it’s time for another Oprah car giveaway?

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6 Comments
  1. JeffJL 4 years ago

    There will not be a bump in sales. They are already selling as many as they can produce.

  2. Jason Willhite 4 years ago

    Those ladies in the audience are hilarious when Oprah’s giving away free stuff. But in all honestly, if I were in the crowd and Oprah was giving us all Tesla Model S’s I’d probably be dancing around while pooping my pants too.

  3. Jacob 4 years ago

    Dealer Dan?

    Tesla do not use dealers.

    • Rikaishi Rikashi 4 years ago

      She probably just used that term out of habit.

      • Jacob 4 years ago

        Do Americans not call them salesmen.

  4. Rockne O'Bannon 4 years ago

    Oprah Winfrey, net worth of 3 billion USD, decided to “buy” a Tesla vehicle last week.

    Justin Bieber, net worth of 200 million USD in March of this year, decided to “buy” one at some point.

    Actually, I am betting that their private corporations leased them to avoid paying taxes. They got the subsidies though.

    Exactly one year ago, Forbes passed along this quote: “Why would lawmakers want to take from poor and middle-class families to subsidize a billionaire making cars for millionaires?” I guess they had their reasons.

    What’s going on? Is this conservation or conspicuous consumption? These are 1%-er cars.

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