Forget Justin Bieber, the latest celebrity endorsement of Tesla’s award-winning Model S prestige electric vehicle comes from America’s first lady of television, Oprah Winfrey.
Winfrey Tweeted pictures of herself test-driving her new white Model S on Tuesday, and in one shot appeared to be sporting that legendary Tesla Smile people talk about.
The sale racks up another big win for Tesla, who promptly shared the Tweets on their Instagram account and welcomed Oprah to “the family”.
As Fortune has since noted, a celebrity endorsement from Winfrey could go a long way to helping Tesla move into the mainstream.
Could this mean Tesla will get the “Oprah bump?” asks Fortune – that phenomenon where Winfrey publicly endorses a product and sales go crazy?
Who can say – it does, after all, cost between $US70,000 and $US100,000 to buy. Maybe it’s time for another Oprah car giveaway?