Q CELLS keen to repeat UK solar market success in Australia

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Hanwha QCELLS takes leading solar panel market share in UK, and wants to emulate that success in the Australian market.

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Hanwha Q CELLS Co., Ltd. (together with Hanwha Q CELLS Australia Pty. Ltd., referred to as “Q CELLS” or the “Company”) has secured the overall leading solar panel market share in the U.K. in 2018, according to EuPD Research.

Q CELLS was also the market leader in Germany in 2018 and now wants to emulate that success in the Australian market.

According to the Clean Energy Council, only 20 percent of Australian homes currently have solar panels – the opportunities are vast, as more than 8 million Australian households have the potential to embrace solar in the future.

Q CELLS’ Marketing & Key Account Director of Australia, Myungsin Shim, explains: “Q CELLS is proud to secure the market-leading position in the U.K. solar market. Our attention now lies on communicating the benefits of solar energy and Q CELLS to the Australian market.

“As you can see the opportunities for Australian business and households to turn to solar energy is vast. It’s our job to build on the existing momentum and continue informing Australian consumers that Q CELLS is the smart choice.”

Trust and quality to become key drivers in Australian solar

Across Australia, states are committed to renewable energy targets – Victoria is aiming for 40 per cent by 2025, and Queensland for 50 per cent by 2030, while already more than half of South Australia’s electricity and 17 per cent of New South Wales’ electricity are now generated by renewable energy.

Q CELLS is at the forefront of this opportunity, with its modules having been listed as approved panels under all of the current state household solar subsidy programs.

Q CELLS’ proud history of innovation, commitment to outstanding local post-sales care, and competitive yield security technologies make it ideal for the Australian market.

“In Australia’s competitive solar market, where cheaper, lesser-quality products abound, Q CELLS’ commitment to innovative technologies and high-quality construction, both supported by expert Australian-based customer support, help it to stand out from the pack,” Ms. Shim said.

“Combine this with products that are ideally suited to Australia’s harsh sun and extreme weather, including cyclones, and it is easy to understand why Q CELLS has been recognised as an EuPD Research Top Brand PV for the fourth consecutive year in Australia.’’

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