Tesla boss Elon Musk has divulged just how close Tesla came to falling into bankruptcy during the ramp up to volume production of its Model 3 electric sedan.
With a $US401 billion market cap, Tesla is currently the world’s most valuable auto maker – worth more than double the next in line, Toyota.
But it is a title that has been hard won. Musk has made no secret of the “production hell” and “logistics insanity” that the company went through as it negotiated a two-year rite of passage from electric vehicle start-up to leading global EV manufacturer.
In a tweet on Wednesday evening (US time), Musk detailed some more of what he says was a period of “extreme stress and pain”.
“How close was Tesla from bankruptcy when bringing the Model 3 to mass production?” asked Twitter follower “Zain”.
“Closest we got was about a month. The Model 3 ramp was extreme stress & pain for a long time — from mid 2017 to mid 2019. Production & logistics hell,” said Musk.
To read the full version of this story, please go to our EV-focussed sister site, The Driven and click here…
