Will Tesla’s teaser start an avalanche? – Not likely

Having focused on residential storage for the last six years, and the ideal product to handle the future demands, one thing has weighed most on our storage story. The key is when will it become cost effective?

As with solar, early adopters are likely to be the first customers for this technology, these being the renewable tragics, who want to avoid fossil fuels at all costs, and then there are the ones who just want to “stick it to the man”.

The former are already fashioning hybrid and off-grid systems using 48VDC storage based primarily on Lead Acid technology, mostly as a derivation of off-grid systems from decades past. Those who want to go off-grid are pulling back once the limitations and restrictions that come with “cutting the cord” are realized.

Everyone is touting the Tesla Powerwall as a game changer because of price, but we can tell you pricing they offer won’t make it work as everyone thinks, our pricing has been at the same level for four years and we still don’t have the demand to take the final steps in deployment. Perhaps this will change sooner rather than later.

The way we see residential storage taking hold is through bulk deployment by energy retailers, those who stand to benefit from claiming not only the four-to-eight cent margin they currently enjoy, but the additional twenty cents per kilowatt in transmission and generation costs they currently collect on behalf of others.

Those who are on high time of use charges are the most likely to purchase but even if one elects to go on time of use the benefits improve only slightly.

Based on Telsa, and similarly our product, a ten year ownership model, which includes return on capital and maintenance costs, amounts to around twenty-four cents per kilowatt of electricity delivered. So for those on fixed tariffs, the current benefit is marginal at best.

Once you add in the ever increasing network access charges, which are unavoidable if you aren’t prepared to become a hippy, the storage case looks nigh on impossible to market.

You have to remember that the huge uptake in solar came about from massive federal and state government subsidies and payback periods of less than three years. Currently solar on it’s own returns anywhere from ten to fifteen percent on investment, couple that with storage and the ROI drops to between five and ten percent.

We have shifted our focus recently to using our Sun Sink product to tackle demand fluctuations in commercial and industrial situations, as we see this as an easier market to penetrate. Don’t get me wrong, solar plus storage will come but it will only be common once the networks embrace it as a demand management tool, and looking at their record, that won’t happen anytime soon.

Another key issue will be the inevitable explosion in electric car ownership, it doesn’t make economic or practical sense to charge and electric car battery off another battery, but currently this is the model being talked about.

This will never work in a domestic situation unless swappable batteries become the norm and that’s not likely for Mums and Dads.

We see Teslas being Supercharged by solar energy accumulated in subterranean and above ground flywheel “tanks”, fed from the rooftops of surrounding buildings with big fossil fuel generators on stand-by for rainy days – not defeatist by any means, it puts reliability into renewables.

So for now at least, as for electric cars, residential storage will remain in the boutique realm for residential customers, awaiting a revolution in cost and/or adoption by the networks.

Rob Campbell is the managing director of Vulcan Energy Pty Ltd

Comments

12 responses to “Will Tesla’s teaser start an avalanche? – Not likely”

  1. Pedro Avatar
    Pedro

    Rob I think it is a bit rough to call RE early adopters “tragics”. I’d call them trail blazers or clean energy hero’s. These early adopters are the people that seeded the RE industry we have today. They demonstrated that the tech works to the community so that the rest of the more cautious fiscally constrained herd would follow when prices dropped enough. The same thing is already happening with grid battery back up, it is just not very common at the moment. And when energy storage hits the right price point the PV installers that have gained experience with grid battery back up systems will rightly thank those “crazy” customers who took a bit hit to the hip pocket with an uneconomic system.

    1. Rob Campbell Avatar
      Rob Campbell

      Agreed, let’s change tragics to innovators and networks to complete bastards, otherwise we are surrendering to mediocrity!

      1. Pedro Avatar
        Pedro

        Thanks. Do agree with your article. I will wait and see if Tesla can deliver on the hype. I suspect there are far more costs involved than a mere $3500 USD to get an effective system up and running.

  2. Ken Dyer Avatar
    Ken Dyer

    A necessary pre-requisite for the advent of autonomous vehicles is the emergence of electric cars and the continued development of batteries to power them. Autonomous vehicles are already being tested, and the Google car is an example.

    Gartner Group has for the past 20 years published the Hype Cycle chart which evaluates emerging technologies.

    http://www.gartner.com/newsroom/id/2819918

    It predicts that autonomous vehicles are 5 to 10 years away, which places them into commercial reality somewhere between 2020 and 2025. Given that battery costs have decreased in cost by 14% each year over the last 10 years or so, it seems reasonable to assume that the price of batteries will fall further as their performance is enhanced.

  3. Steve Fuller Avatar
    Steve Fuller

    If battery storage is the piece of the puzzle that pushes renewable energy into a position where all of the nay-sayers and deniers can be permanently pushed into the dunce’s corner by the simple economics then we, the people, need to sweep away the remaining obstacles.

    Solar from my roof to my home and batteries, coupled with grid back-up supplies from large scale solar, wind and the others as they grow can and will displace the outdated, dirty, greedy, dinosaur industries and their dangerous friends.

    The fossil fuel companies, the power networks and the old school regulators need to be dragged into the clean, decentralised age by our representatives in government.

    We must all play our part in shifting the political climate to make this happen.

    Join campaigns such as Solar Citizens’ StandUpForSolar.org.au campaign for a clean, fair renewable future.

  4. Jacob Avatar
    Jacob

    No mention of commercial/industrial users of electricity?

    Such as factories, shopping malls, warehouses, etc.

    They would be the first to install large batteries to shave the peak.

    1. Rob Campbell Avatar
      Rob Campbell

      “We have shifted our focus recently to using our Sun Sink product to
      tackle demand fluctuations in commercial and industrial situations, as
      we see this as an easier market to penetrate. Don’t get me wrong, solar
      plus storage will come but it will only be common once the networks
      embrace it as a demand management tool, and looking at their record,
      that won’t happen anytime soon.”

  5. Robin_Harrison Avatar
    Robin_Harrison

    Speaking as a bit of a hippy, I’d like to point out that we are the original early adopters. In my case that’s left me with an energy efficient, passive solar house that pays me to be there, solar power, free fuel for my EV, absolute convenience and comfort and a wallet that loves me for it. All of this has been part of my journey to knowing that sustainable practice is economically considerably smarter than ‘business as usual’.
    You might like to consider that the denigration of hippies originates with ‘business as usual’ who saw, early in the piece, the danger posed by our merry band as we started to show the rest of you the way. You might even like to curb your bigotry.

    1. Rob Campbell Avatar
      Rob Campbell

      I am no biggot, it is a term which most people would understand in the context that’s all. For all your foresight and self congratulations, which is fine, what do you do when it rains for a full week?
      That is the point I am making.

      1. Robin_Harrison Avatar
        Robin_Harrison

        You’re right, it’s a term which most people would understand in the context. A bigoted term. I’m sure you don’t think it is but then, you’re not a hippy and I can assure you it is offensive. Not self-congratulations, simply pointing out where the sustainability movement you are part of got a major initial impetus.
        What do you do when it rains for a full week is a good question but it’s not a point, it’s a question and you should ask someone who knows, like me.
        A week is no problem, even with cloud cover there is some input, but much more and we fire up the generator. On average that amounts to 3-4hrs a year here in the subtropics with lots of rain.
        Are you saying that sustainable practice is not economically smarter than ‘business as usual’? Because that and an objection to bigotry was my point.

      2. Robin_Harrison Avatar
        Robin_Harrison

        BTW Will Tesla’s teaser start an avalanche? You bet it will. Check out the qualities of exponential growth some time.

  6. Murray Hancock Avatar
    Murray Hancock

    I defer completely to Rob who has got the miles on the road here, but am a bit more optimistic. Tesla will surely stir others into action, even if it doesn’t have a huge direct impact in Australia. For the homes that already have solar, on paper it is getting very close, with full adjustment for retail markup, installation, cost of capital and the exchange rate, not available now obviously, but it feels like year or two out rather than much longer.

    If I could get two 7kWh Powerwalls and a diesel backup installed for A$15k at current interest rates, I’d be prompted to get around to a few simple efficiency measures at the same time and be very tempted to kiss the grid goodbye. Whatever the numbers might say today, they’d be near enough for the benefits of being independent and green, with pretty good prospects of substantial financial benefits if grid pricing keeps increasing.

    I take Rob’s point that it is not the compelling no brainer that solar became, but that is the marketing challenge that’s there to be grasped, and I’m sure will be – perhaps even by the incumbents, god forbid!

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