Will Australian solar PV market slump like solar hot water?

The Australian solar industry has warned that the rooftop solar PV market could follow the disastrous sales disaster of the solar hot water market if changes are made to the renewable energy target.

There has been huge debate around the potential impact of the rooftop solar market should the small-scale component of the RET be removed.

Everyone agrees that such a decision will cause a short-term slump in the market – the question is over the depth and duration of that slump, and if the market can recover.

Some, such as Bloomberg New Energy Finance, suggest that solar PV sales over the longer term will be unaffected whatever is thrown at the sector, but it concedes a small short-term fall.

ACIL Allen, the modellers for the RET Review panel, suggests a 30 per cent slump in the short term before the market recovers to its previous trajectory by 2030.

The solar industry, however, warns that the slump could be much more severe than that – possibly causing the market to shrink by half, pushing thousands of businesses and employees out of the market.

Ric Brazzale, from Green Energy Trading, and head of the REC Agents Association, points to the experience in the solar hot water industry, which is now just one third of its former size following unexpected policy changes in 2012.

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Brazzale says the solar PV market has already fallen by nearly half since state-based feed in tariffs were wound back and the REC multiplier was reduced to one. The market is currently headed to around 200,000 installations this year, but this could fall in future years if dramatic changes were made to the SRES (the small-scale scheme).

Brazzale said current estimates for the solar PV market in Australia for 2014 were around 740MW, including 120MW for the rapidly emerging commercial solar PV sector. (See table at end of story).

“We might have ongoing market of 200,000 systems if we have policy support,” he said. “But if that policy support is removed, we could see a similar decline that we saw in solar hot water.”

Brazzale said there was a danger that the SRES could be scrapped completely, or that other changes could happen is reduced threshold level, and the reduction in the deeming level.

Scenarios modeled by the RET Review panel suggested a change in the deeming period from 15 years to 10 years, before scrapping the scheme at the end of the decade, could be the best outcome.

Deeming refers to the expected output from a solar system over a certain period. This is used to calculate the upfront rebate from the cost of a solar system.

“The SRES is important to make solar affordable to all and is the one remaining policy measure for the industry,” Brazzale said. “It is working as expected. There is no need to change it.”

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Comments

13 responses to “Will Australian solar PV market slump like solar hot water?”

  1. Evan Keith Beaver Avatar
    Evan Keith Beaver

    Hmmm.

    Have we considered whether the decline in solar hot water is because people are spending their money on PV instead? In this house PV was a much better option, driven significantly by the need for a new tank with hot water. Hot water can require engineering work on the roof and expensive metres of copper piping.

    I am starting to think heat pump hot water and PV are a better option for residents. capture your energy in a common currency that everything in the house can use.

  2. Zvyozdochka Avatar
    Zvyozdochka

    In terms of CO2 abated per dollar, other than building heat efficiency measures, I’m not aware of any other renewable tech that beats solar hot water. It should be mandatory to have them installed for new housing builds, and such systems should be compulsorily fitted to homes at time of sale (the house seller pays).

    1. Catprog Avatar
      Catprog

      What about lower floor apartments?

      1. Zvyozdochka Avatar
        Zvyozdochka

        Not sure what you mean – we have an eight storey building here in Perth that has a solar hot water array for servicing all the residents.

        1. Catprog Avatar
          Catprog

          I was talking about apartments that don’t have solar installed. Whose responsibility is it to install the solar.

    2. Ronald Brakels Avatar
      Ronald Brakels

      I don’t think that’s the case in Australia. Firstly PV has experienced massive price decreases that solar hot water hasn’t and secondly the massive cost of grid electricity in Australia and the small to non-existent feed-in tariff for solar electricity exported to the grid also is important. Some people pay infinity times more for off peak hot water electricity than they do for solar electricity produced on their rooftops and used to heat hot water during the day. But this is something I need to look into further.

  3. Colin Nicholson Avatar
    Colin Nicholson

    Why is solar hot water hardware so expensive in Australia? Compared to photovoltaics, the markups look astronomical

    1. Farmer Dave Avatar
      Farmer Dave

      That’s an excellent question, Colin, and I would like to know the answer to it as well. There are “gray market” importers of evacuated tube arrays from China who charge significantly lower prices than the big brand names for evacuated tube sets intended to retrofit the solar collectors to existing electric hot water systems. I know one such importer and he claims that one of the reasons that mainstream solar hot water systems are expensive is the cost of compliance with the Australian watermark Standards approval scheme. I’m not sure I am satisfied with that explanation. Giles, do you have any information on this?

      1. Miles Harding Avatar
        Miles Harding

        A good question. This is something that I have also noticed.

        The standards that purportedly protect consumers have done a very poor job when one considers how lousy the common (dominant?) flat plate solar collector system is. These things simply don’t work in the cooler parts of the country and the quality of manufacture has slipped so much that the collectors tend to perforate and leak within 5 years.

        Evacuated tube collectors do work very well in cooler climates and tend to be longer lived because the water is not in contact with so much copper. Your comment sounds very familiar, probably we are thinking of the same supplier. My friends who have bought their (cut price) product have been very satisfied with its performance. It cost less that half that of the big name products.

        My opinion is that the standards are not there to protect the consumer, but to protect the entrenched players from competition. Fleecing the consumer is a time honored tradition in retailing.

        With bad quality and/or high prices and self-serving state government regulations**, it is unsurprising that the solar hot water industry is is merely a shadow of what it could be.

        **Here, in WA, the rebates for solar hot water were tied to installing a GAS fired booster (usually an instant HWS) to force consumers to burn more gas.

  4. Jacob David Tannenbaum Avatar
    Jacob David Tannenbaum

    Has anyone considered what will happen to the solar hot water market when natural gas prices do what we all know they’re going to do? I think that as soon as those LNG export terminals come online, with the great sucking sound that the head of AGL described (http://www.theglobalmail.org/feature/the-real-threat-to-natural-gas-prices/259/) all the households in NSW and Victoria are going to cry bloody murder and rush out to convert to solar or electric.

  5. patb2009 Avatar
    patb2009

    the cost of Solar PV is falling so fast, that policy support is becoming less meaningful. I’d like to see it remain but it’s better to start attacking the subsidies for fossil fuels.

    1. Miles Harding Avatar
      Miles Harding

      Hear Hear!

      1. Biff Avatar
        Biff

        So nice to see someone get this right … the amount of comments I see across the web with “Here, here!”

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