It is read widely among the industry and policy-makers, and others with a strong interest in the transition to a low carbon economy. It has a strong international readership because it also focuses on global trends.
The daily newsletter is received by more than 14,100 people, with an excellent open rate of 39 per cent. But the web-site’s overall readership is much broader. In March, 2017, the RenewEconomy website recorded unique visitors of 287,000, and page views of more than 810,000.
There seems little doubt that the Australian economy – indeed the world’s – is starting the journey through one of the most dramatic transformations since the industrial revolution.
Like the first, this new energy-focused revolution will be led by changes in technology, this time driven by the need to act on climate change, energy security and resource scarcity. Much of the way the world does business – particularly in the multi-trillion dollar energy and transport sectors, but also in many other sectors – will change profoundly in the decades to come.
How this unfolds, and at what cost or benefit, is impossible to forecast. But it’s going to be fascinating to watch, to report on, and to analyse.
That’s the goal of this website – to discuss the ideas, analyse the trends, the new technologies and the policies that will drive this transformation. And it’s the goal of our new sister website, OneStepOffTheGrid.com.au, because of the opportunities and choices afforded consumers by solar, battery storage, and other technologies.
RenewEconomy is an independent website founded and owned by Giles Parkinson, a journalist of 30 years experience, a former Business Editor and Deputy Editor of the Australian Financial Review, a former columnist for The Bulletin magazine and The Australian, and the founder and former editor of Climate Spectator.
Giles is joined by Deputy Editor Sophie Vorrath and other contributors. These include David Leitch, an independent energy analyst with decades of experience in the energy markets with a high profile investment bank.
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