RenewEconomy sets new readership milestones

Reneweconomy.com.au has set new readership milestones, with total page views passing the 5 million limit in early June.

It took Renewconomy nearly 11 months to post its first million page views, but just a little over three months to post its fifth one million page views since its launch in early 2012.

With RenewEconomy setting monthly and page view records of more than 300,000 in both May and June, and successive weekly page view records in the past month, the website is on track to reach 4 million page views in a single year in 2014.

These page view numbers are not a huge number for “mainstream” media, but they are impressive for a web-site focusing on niche subjects, albeit very important ones.

For that, we are very thankful to our readers – to those who read it daily, weekly or monthly, or who pass through from time to time. The website attracts more than 100,000 unique visitors a month.

As a sign of our engagement with regular readers, our daily newsletter – which goes out to industry folk, their suppliers and advisors, the policy community and interested individuals – is still attracting a sensational open rate of 41 per cent, even as subscription numbers rise towards 6,000.

That open rate is double the industry average. Its “click rate” of 22 per cent is four times the industry average. And it’s a daily, not a weekly or monthly publication like some of its peer group. Once again, we thank our readers for their support and their interest.