Electric Vehicles

Millennials lead push to drive electric, says Jaguar

Published by

Millennials – the generation that came of age as the last century ticked over into a new one – will be the driver of the shift to electric vehicles, luxury carmaker Jaguar says.

A survey commissioned by the UK-based Jaguar Land Rover has revealed nearly 50 per cent of young Australians would like to buy an electric car over an ICE vehicle.

That’s over twice as many drivers than baby boomers, says the report, which recorded less than a quarter of the older generation as being interested in purchasing an EV – despite access to more disposable income.

In comparison, less than a third of the intermediate Gen-Xers showed interest in buying an electric car.

The new figures released from Jaguar’s “Driving Australia Forward” report also show that barriers to going to EV are less of a consideration for Millennials.

The higher price, range anxiety and penetration (or current lack thereof) of EV charging stations – which stop a higher percentage of baby boomers from going electric – are less of a worry to the younger generation.

Read the full story on RenewEconomy’s electric vehicle-dedicated site, The Driven…

You can also sign up to TheDriven’s regular, and free, newsletter here.

Bridie Schmidt is lead reporter for The Driven, sister site of Renew Economy. She specialises in writing about new technology, and has a keen interest in the role that zero emissions transport has to play in sustainability.

Bridie Schmidt

Bridie Schmidt is lead reporter for The Driven, sister site of Renew Economy. She specialises in writing about new technology, and has a keen interest in the role that zero emissions transport has to play in sustainability.

Share
Published by

Recent Posts

Australia reached peak gas years ago, but it needs a ban on new home connections, and plans for a faster exit

Australia needs to take the wheel of a well-signposted gas decline and double down to…

1 June 2026

Australia’s spent billions on renewable gases, with little to show. This is how to do it properly

A new report sets out the steps the federal government could take to bring Australia’s renewable…

1 June 2026

Network sets out $3.5 billion case for new link to remove bottlenecks between renewables and cities

Network weighs its options to close a gap in “ring” of transmission lines linking NSW…

1 June 2026

Wind, solar and battery records tumble on last day of Autumn in Australia’s most coal dependent grid

Renewable records usually fall in spring, but in Australia's most coal dependent grid a new…

1 June 2026

“Just as common as solar-hybrids:” Most developers now including batteries in plans for wind

Developers are now adding batteries into their plans for wind projects, and manufacturers are beginning…

1 June 2026

BHP vs Fortescue in the Pilbara: Who is really building Australia’s post-diesel future?

BHP once represented scale and an ability to shape the future. Now it acts as…

1 June 2026