Innovative British engineer Sir James Dyson has canned his proposed multi-billion dollar project that had aimed to develop an all-new “radically different” passenger electric vehicle.
In 2016, Dyson launched a £2.25 billion (A$ 4.1 billion) project to develop and manufacture its own electric vehicle. But while Dyson believes his company has designed a ‘fantastic car’, he admitted the company struggled to make the car financially viable.
The decision was announced in an email to Dyson staff, which said that Dyson had attempted to find a buyer for the project. But none came forward, so the company had no option but to cancel the project.
“The Dyson Automotive team have developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies,” Sir James Dyson’s email to staff said
“However, though we have tried very hard throughout the development process, we simply cannot make it commercially viable. We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far. ”
“I wanted you to hear directly from me that the Dyson Board has therefore taken the very difficult decision to propose the closure of our automotive project.”
To read the original version of this article on RenewEconomy’s electric vehicle dedicated website, The Driven, click here…
