Australia is spending billions encouraging households to electrify, but are we building an industry capable of delivering the transition?
Trent Jones, founder of Melbourne-based All Electric Homes, warns that Australia faces a serious shortage of skilled tradespeople, and the traditional trade business models aren’t equipped to deliver complex, whole-home electrification at scale.
He explains why fragmented trades, complicated rebates and short-term operators risk undermining installation quality, consumer confidence and the viability of legitimate small businesses.
And he argues we need to invest as much effort in transforming the workforce and businesses delivering electrification as we do in stimulating consumer demand.
Drawing on his experience with Hume City Council’s home energy upgrades program, Trent explores how trusted local partnerships can help households navigate electrification.
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