Other Good Stuff

Tesla owners hijack UK ICE racing event, Elon Musk impressed

Published by

76 British Tesla car owners descended upon last weekend’s Silverstone Classic – an annual three-day race event in Towcester that attracts crowds of 100,000 people – to offer test drives to the curious crowd.

At first, staff from iconic car makers including Aston Martin, Pagani and Porsche thought Tesla had paid staff to stage the EV invasion, but according to Will Fealey, who tweeted to Elon Musk about the event, the 76-strong group of Tesla car owners were there of their own accord.

Rather, the idea was the work of community Tesla group @TeslaOwnersUK, to give VIPS, media and competitors the chance to go for a spin in the EVs. Reportedly, around 10 per cent of the crowd – yes, 10,000 people – took up the offer.

Test drives took around 2-5 minutes per person, allowing each passenger enough time to get a feel for the performance and technology in the electric vehicles.

This meant around 7-8 hours was spent by each individual Tesla car owner giving test drives – an impressive effort in the campaign to give ICE car lovers a chance to experience an EV.

The Tesla owners were also invited to perform two laps of the Silverstone Circuit, which is home to the British Grand Prix. Fealey was given the honour of being pace car for the whisper-quiet parade.

“In pure silence (except for tyre squeals) we showed the crowds just a small part of what (Teslas) can do,” he wrote.

Sports photographer Mat Acton also got in on the action, capturing some great shots of the EV invasion.

There were reports that certain oil executives were not that impressed. “They just moaned about everything all the way,” said one of the Tesla owners offering test drives.

However these were outweighed by an overwhelmingly positive reaction from those accepting test drives, with many of the drivers in the ensuing twitterstorm relating numerous approving comments.

The event even got the attention of Elon Musk, who tweeted back, “Wow, that’s really awesome. Thank you!”

The event has spurred so much interest that Fealey and Tesla Owners UK have already received a number of invitations to future events.

“We’ve already been approached by other events to do all this again and judging by my initial feedback I’m going to have several thousand of our members interested for next years event,” Fealey wrote.

Bridie Schmidt is lead reporter for The Driven, sister site of Renew Economy. She specialises in writing about new technology, and has a keen interest in the role that zero emissions transport has to play in sustainability.

Bridie Schmidt

Bridie Schmidt is lead reporter for The Driven, sister site of Renew Economy. She specialises in writing about new technology, and has a keen interest in the role that zero emissions transport has to play in sustainability.

Share
Published by

Recent Posts

Solar Sharer free power offer is being undermined by higher network charges and complex tariffs

Some households will use batteries, EV charging and behaviour change to make very good use…

3 July 2026

China battery giant launches major new push for “circularity” amid EV and home storage boom

China battery giant launches two major initiatives aimed at improving the sustainability of battery manufacturing,…

3 July 2026

Government-backed community battery rollout is way behind schedule, with only a quarter built on time

A report into the progress of the federal government's Arena-backed community battery rollout has revealed…

3 July 2026

One of Australia’s first solar and battery hybrid projects reaches financial close, confirming big shift in market

One of Australia's first solar and battery hybrid projects reaches financial close, confirming big shift…

3 July 2026

Solar battery rebate expanded to apartments and big energy users for up to 30 MWh in game-changing move

State government quietly reboots its paused solar battery rebate and expands the scheme to offer…

3 July 2026

Australian software allows Italian homes to get free power from solar panels in Spain. Why not here?

Innovative energy trading using Australian software is "going gangbusters" in Europe – and making our…

3 July 2026