New Zealand online electricity retailer Powershop has taken a shot at US presidential hopeful Donald J Trump, in a new viral video clip featuring various Kiwi kids sporting the Republican candidate’s trademark golden quiff and spouting some of his innumerable, offensive Trump-isms.
As viral marketing gambits go, it works on some levels: Powershop has essentially built its business on the idea of taking the power back from big business and electricity market incumbents and putting it back in the hands of the people.
“The hatred of power companies, both networks and retailers, is so palpable,” Powershop Australia CEO Ben Burge told the Disruption and the Energy Industry conference last year. “There is a deep satisfaction the customer will get by shifting the power base.”
Nevertheless, it’s unusual for a small Antipodean company to be so overtly political.
As Powershop chief executive Ari Sargent has explained it, Trump “likes to abuse his power and influence to promote his prehistoric views about minority groups of society.
“Our video parodies Mr Trump by projecting his own words through the mouths of loveable toddlers to highlight how infantile he is.”
Whether it has achieved this goal will no doubt be debated on the socials.
Catch our latest clip – Kiwi kids trumping Trump. Now that’s power you CAN love. pic.twitter.com/rFHb6FAPyA
Western economists, journalists and analysts systematically underestimate China's technology leadership, especially on the decarbonisation of…
Work begins on $65 million network of eight community-scale batteries, which will support the grid…
Analysts and even state governments are trying to make sense of Albanese's backdown on data…
Planning rules have been changed to stop long distance and often repeat agitators hijacking wind,…
Australia faces a challenge in finding ships and ports capable of handling huge turbine parts…
A package of reforms proposed to avoid a gas network death spiral has been described…