Electric Vehicles

Tesla takes 70 per cent of market, as Australian EV sales reach 5,000 in 2019

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The Driven

California car-maker Tesla has taken the lion’s share of the electric vehicle market in Australia, with the recently released Model 3 sedan taking a dominant position in the market – as it has in nearly every other market.

Official data and analyst estimates suggest that in 2019, the sales of new pure electric cars in Australia reached around 5,000 vehicles, or about 0.5 per cent of the total new car market.

Tesla accounted for around 70 per cent of these sales, possibly more, and the Model 3 accounted for around two-thirds of annual electric sales, even though first deliveries of that model only occurred in late August.

The Model 3 even seized a major share of the overall market for passenger vehicles prices above $60,000, likely beating the BMW 3 (3,135 sales), and coming in second to the Mercedes Benz C-Class (6,798).

Actual numbers are difficult to obtain because Tesla does not release country by country sales, and – unlike most other countries – official Australian data for EVs is incomplete or haphazard at best.

V-Facts compiles detailed numbers for all vehicles with the exception of Tesla, which does not operate through conventional dealerships. The numbers in the graph below are supplemented by official numbers from Hyundai, and private analyst estimates of Tesla.

To read the full story on RenewEconomy’s electric vehicle dedicated site, The Driven, click here…

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

Giles Parkinson

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

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