Electric Vehicles

Tesla EV sales to go online only – making them cheaper, too

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Over coming months, electric car pioneer Tesla will shut down most of its showrooms, a move that it says is necessary in order to achieve lower prices to enable it to reach a wider market.

The EV maker has just announced that the cheaper “mass market” Standard Range Model 3 is finally available, a goal which CEO and founder Elon Musk has been working towards for some time now.

To achieve that, Tesla has undertaken several cost-cutting measures in order to remain financially viable while delivering on Musk’s promise.

This has already, controversially, involved laying off 7 per cent of its full time staff and all non-critical contractors and temp staff. At the same time it raised Supercharger prices – before slightly lowering again in a response to customer feedback.

It has also cut its referral program which allowed Tesla owners to refer friends in return for 6 months worth of free charging.

But it’s all for good reason – by moving all sales to online only, it says it will be able to drop all its electric vehicle prices by an average of 6 per cent.

Read the full story on RenewEconomy’s electric vehicle-dedicated site, The Driven…

Bridie Schmidt is lead reporter for The Driven, sister site of Renew Economy. She specialises in writing about new technology, and has a keen interest in the role that zero emissions transport has to play in sustainability.

Bridie Schmidt

Bridie Schmidt is lead reporter for The Driven, sister site of Renew Economy. She specialises in writing about new technology, and has a keen interest in the role that zero emissions transport has to play in sustainability.

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