Policy & Planning

Solar industry fights back against surge of climate trolls on social media

Published by

Watch out for the trolls. Nearly everyone you talk to in the renewable energy and climate space have noticed a marked increase in trolls in recent months, apparently buoyed by the success of the Coalition government and its re-election campaign based around lies and misinformation, particularly on renewables and electric vehicles.

The trolls are attacking everything: Climate science, renewables, battery storage, wind and solar power, and promoting coal and nuclear as they go along.

One solar industry veteran has had enough, and with the help of a friend put together a YouTube video suggesting they find something else to do.

As the video notes, of all the things there are in the world to get angry about – war, starvation, disease, pollution – why the focus on solar panels.

Blair Pester, the country head for solar PV manufacturer Winaico, says the number of trolls emerging during the recent election campaign, and increasing since, is astonishing.

Industry peers in Europe and elsewhere say they can’t believe what the trolls are saying, and why such views enter the media mainstream – thanks mostly to Murdoch media – and Australia’s ruling Coalition government.

“‘What kind of archaic backwater do you live in?” they ask, Pester tells RenewEconomy. “Why are you even having these conversations?”

RenewEconomy has long been wondering the same things. Every time we hear or read a News Ltd or Sky News commentator, or Coalition MP spruiking such nonsense we can’t help but wonder: Is this just sheer ignorance and stupidity, ideology, or corruption and vested interests? Or a mix of it all?

You decide!

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

Giles Parkinson

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

Share
Published by

Recent Posts

Spitting chips: A deep dive into the data and token industry, and who carries the GPU risk

This note provides an estimate of demand and supply of tokens, draws a conclusion about…

14 July 2026

Wind project with an 8-hour battery hybrid looks for final green light after speeding through state approvals

A new wind-battery hybrid project speeded through state approvals, now it needs one more nod,…

14 July 2026

Graph of the Day: Half-time and hydration breaks lift grid demand in England and Norway World Cup game

England and Norway experienced big surges in demand during half time and hydration breaks in…

14 July 2026

Deed signed to boost export link from new renewable energy zone to main demand centres

Work to start on sub-station and transmission line upgrades to boost the export capacity of…

14 July 2026

Australia’s biggest vanadium flow battery planned for clean energy precinct at former coal mine

A proposed 108 megawatt (MW), eight hour vanadium flow battery - with lower fire risk…

14 July 2026

Turbines and transmission towers up and concrete foundations poured at rare state-owned wind farm

State-owned wind farm marks a "huge few weeks of milestones" including delivery of transformers, erection…

13 July 2026