Policy & Planning

Solar industry fights back against surge of climate trolls on social media

Published by

Watch out for the trolls. Nearly everyone you talk to in the renewable energy and climate space have noticed a marked increase in trolls in recent months, apparently buoyed by the success of the Coalition government and its re-election campaign based around lies and misinformation, particularly on renewables and electric vehicles.

The trolls are attacking everything: Climate science, renewables, battery storage, wind and solar power, and promoting coal and nuclear as they go along.

One solar industry veteran has had enough, and with the help of a friend put together a YouTube video suggesting they find something else to do.

As the video notes, of all the things there are in the world to get angry about – war, starvation, disease, pollution – why the focus on solar panels.

Blair Pester, the country head for solar PV manufacturer Winaico, says the number of trolls emerging during the recent election campaign, and increasing since, is astonishing.

Industry peers in Europe and elsewhere say they can’t believe what the trolls are saying, and why such views enter the media mainstream – thanks mostly to Murdoch media – and Australia’s ruling Coalition government.

“‘What kind of archaic backwater do you live in?” they ask, Pester tells RenewEconomy. “Why are you even having these conversations?”

RenewEconomy has long been wondering the same things. Every time we hear or read a News Ltd or Sky News commentator, or Coalition MP spruiking such nonsense we can’t help but wonder: Is this just sheer ignorance and stupidity, ideology, or corruption and vested interests? Or a mix of it all?

You decide!

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

Giles Parkinson

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

Share
Published by

Recent Posts

“Wandering towards dystopia”: CSIRO scientists want open discussion of climate impacts before it’s too late

Senior CSIRO scientists discussed how to have an "open conversation" about the rising threats from…

20 October 2026

Oil giant’s renewables arm co-launches equal biggest solar farm in Aotearoa NZ

New 150 MW solar farm joins the NZ grid on the South Island, matching Aotearoa's…

20 October 2026

Pacific island needs “radical adaptation” to survive climate change, as leader calls out “brutal” COP commentary

Pacific leader turned activist says his island nation urgently needs to start "radical adaptation measures"…

20 October 2026

Laser tech could slash grid penalties for wind farms, because their forecasts are less wrong at the right times

A study tested two wind forecast models and found that more accurate one does not…

20 October 2026

Australia’s biggest wind projects stall as owners pass the hat around for billions of dollars in debt and equity

Australia's biggest wind projects have mostly locked in approvals and contracts, but are still shaking…

20 October 2026

Australian consumers are getting hit twice by diesel inflation, and it’s not likely to improve any time soon

New analysis says Australia's dependence on imported diesel means some households are getting hit twice…

20 October 2026