Coalition’s $13m “positive energy” campaign makes no mention of wind power

Published by

The federal government’s $13 million Positive Energy campaign – plastered over TV, radio, cinema and online media – is boastful about Australia’s take up of renewables and the possibilities in the future. But there is not a single mention, nor a single image, of wind energy.

The campaign has already sparked controversy over the money spent by the government, and the irony of a campaign that promotes technologies built as a result of schemes and institutions the Coalition sought to destroy.

But the most striking omission is the exclusion of any mention of wind energy.

Over the last 12 months, renewables have contributed 30 per cent of Australia’s electricity supply, and wind has been the biggest contributor with 11.2 per cent, more than rooftop solar (7.5 per cent), hydro (7.4 per cent) and large scale solar (4.1 per cent).

But the advertising campaign focuses instead on technologies such as solar, and “big batteries”, although its main focus there is the Snowy 2.0 pumped hydro scheme, along with a project to use old car batteries in stationary storage.

The Coalition has never been a great fan of wind or solar. Resources minister Keith Pitt, newly promoted to Cabinet, last week said solar was no good because it doesn’t generate energy in the dark.

Another Nationals MP, the member for Mallee Anne Webster, added to that assessment this week by saying: “What Keith Pitt says is perfectly true. They don’t work in the dark, and neither do our wind farms.”

Of course, that is complete nonsense, and wind farms tend to work more in the dark than they do during the day. But the Nationals, and the Coalition in general, have never been fond of wind.

Remember what then prime minister Tony Abbott said about wind energy? He said they were “visually awful.”

The wind farm that appalled Joe Hockey.
The wind farm that appalled Joe Hockey.

Remember what then Treasurer Joe Hockey said about wind energy? He said they were “utterly offensive” and an “appalling blight on the landscape.”

And, of course, other Coalition MPs also compared wind energy to tobacco and pink batts. And goodness knows what else.

Of course, one of the Coalition’s greatest critics of wind energy is federal energy minister Angus Taylor, who commissioned the Positive Energy campaign.

Taylor has often said there is too much wind and solar in the grid, and was a prominent anti-wind campaigner before he entered parliament, speaking at one “wind fraud” rally in Canberra.

Sadly, he wasn’t able to find time to attend the opening of a big wind farm in his own electorate, nor any of the dozens of wind farms that have been opened since he became energy minister three years ago.

 

 

 

 

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

Giles Parkinson

Giles Parkinson is founder and editor-in-chief of Renew Economy, and founder and editor of its EV-focused sister site The Driven. He is the co-host of the weekly Energy Insiders Podcast. Giles has been a journalist for more than 40 years and is a former deputy editor of the Australian Financial Review. You can find him on LinkedIn and on Twitter.

Share
Published by

Recent Posts

What fossil madness is this? Wars can’t interrupt flow of wind and the sun, but all we hear is drill, baby, drill

Australia is in the grip of a global fossil fuel crisis. It knows it has…

20 March 2026

Can Australia make its own wind turbine parts? Global giant suggests it might be at the whim of federal LNP

CEO of global wind giant says bipartisan agreement needed if local manufacturing is to be…

20 March 2026

Why some of Australia’s energy market conventions should go the way of the dinosaurs

We face some big challenges. To what extent should we protect businesses designed to operate…

20 March 2026

In the case of critical minerals, China did not take our lunch – we left it on the table

Australia needs to apply a new lens of green energy and industry statecraft, including developing…

20 March 2026

Energy Insiders Podcast: Why batteries are the answer to nearly everything

We talk to Jeff Monday from Fluence on the fall in battery costs and the…

20 March 2026

Independent panel approves gigawatt scale battery three months after local opponents force referral

Independent Planning Commission gives approval to gigawatt-scale standalone battery project just three months after it…

20 March 2026