Tritium zooms in on Europe EV boom, with new base in Amsterdam

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Queensland-based electric vehicle charging technology company, Tritium, has opened a new overseas office in Amsterdam, Netherlands, as it works to capture a greater share of the booming European EV market.

In a statement on Monday, Tritium said the Amsterdam office would serve as a regional HQ for both sales and training, and as an ‘in confidence’ testing centre, available for use by car manufacturers.

“The recent surge in new EV model launches in Europe has sparked increased interest in our Veefil range of 50kW Fast Chargers and Ultra-Fast Chargers (150-475kW), for both urban and corridor charging,” said Tritium co-founder and CEO David Finn.

“The opening of this facility represents a major investment and commitment to the European market… It’s in direct response to increased demand for our products and services from this region,” he said.

The creation of a new base in Europe follows last year’s establishment of an office in America’s EV capital – California.

And it comes four months after the launch of a new manufacturing facility in Brisbane, designed to lift the company’s manufacturing capability from around 60 units a month to 6,000 a year.

While the company has a strong foothold in its home market – such as it is – around 95 per cent of Tritium’s fast chargers are exported to more than 20 countries, many of them in Europe.

Since the launch of its Veefil 50kW DC range in 2013, Tritium has supplied more than 50 per cent of the DC fast charging units operational in Norway and is looking to develop its sales further in regions such as Germany, UK, France, BeNeLux and Scandinavia, where its Veefil range is already installed on charging highways and in city centres.

“In just a few years Tritium has made a significant impact in the fast-charging sector and we needed to have a local presence operational in Europe ahead of a very active year, when we’ll be launching a number of new initiatives,” Finn said.

“Europe offers enormous potential for Tritium and the market is extremely exciting for us. Thus far, we have been very successful in deploying charging infrastructure in the Utilities & Network sector and partnering with leading CPOs and back-end providers,” he said.  

  • Roadtripper

    Go you good thing! It’s great to have an Australian company do so well globally. It’s just a shame their home market is so backwards. Hopefully that’ll change soon.

  • MaxG

    Amsterdam… a good place to be in Europe. I certainly wish them well.

  • Ray Miller

    Well done Tritium. EV is very much lacking in Australia, one would think we would be leading the EV charge with fuel reserves of 17 days for diesel and 23 days for petrol.

  • Robert Comerford

    I hope they do well. At least we have something to export.

  • George Darroch

    This is like opening a petrol station network in 1910. Incredible opportunities, and I’m glad that at least one Australian company is seizing them.

    Edit: and the 100kW+ market will boom over the next few years. Exciting times.