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Elon Musk says Tesla Model 3 production will begin Friday

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Bloomberg New Energy Finance

Tesla Inc.’s mission-critical Model 3 will start production on Friday before beginning a rapid ramp-up targeting a rate of 20,000 a month in December.

“Expecting to complete” the first car Friday, Chief Executive Officer Elon Musk wrote in a late-night Tweet, adding that it passed all its regulatory requirements for production two weeks ahead of schedule.

The company will hold a handover party for its first 30 customers of the Model 3 on July 28, he said in a separate post.

Tesla aims to produce 100 of the cars in August and more than 1,500 in September in its push to achieve its year-end goal, Musk said.

The Model 3, the company’s most affordable car yet, had been expected to begin production in July, but there had been little news on how the preparations at Tesla’s factory in Fremont, California, were progressing.

When a Twitter follower of the CEO asked him last week to “please have mercy” and give more information on the release, Musk responded cryptically that he would offer “news on Sunday.”

musks plans graph copy

Investors have pushed up shares of Palo Alto, California-based Tesla 65 percent this year in anticipation of the Model 3. Shares fell 2.5 percent Monday in trading before the July 4 holiday in the U.S.

“Initial production ramp for the Model 3 looks like it may be better than expected — but investors should continue to focus on whether the Model 3 can be produced profitably and with strong initial quality,” Sanford C. Bernstein & Co. analyst Toni Sacconaghi wrote in a note to clients Monday.

The company now makes two all-electric models: the Model S sedan and Model X sport utility vehicle. The Model 3, which is slated to start at $35,000 before options or incentives, is the culmination of Tesla’s 15-year-quest to reach mainstream consumers with a smaller, more affordable electric car.

The Model 3 price tag is in line with the industry’s average new-car transaction price of $34,442 in June, according to Kelley Blue Book.

Tesla first unveiled the Model 3 in March 2016 at a late night party at the company’s design studio in Hawthorne, California.

The company reported last spring that 373,000 people have placed $1,000 deposits for the vehicle and hasn’t given an updated reservation figure in the year since. Model 3 reservations “skew young and urban,” Jon McNeill, Tesla’s president of global sales and service, said last year.

The first Model 3s are expected to go to employees of Tesla and SpaceX, Musk’s space exploration company.

The company delivered 25,051 vehicles in the first quarter and aims to make 500,000 in 2018 and 1 million in 2020. Tesla is expected to release second-quarter sales figures Monday.

Source: Bloomberg New Energy Finance. Reproduced with permission.  

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  • john

    There is a lot riding on this car the Model 3 is going to be closely watched.
    Tesla is possibly the biggest shorted share on any market.
    So far the shorter’s have lost heaps, like billions they just hope something goes wrong with the Model 3.
    Frankly I expect Elon to actually on Friday to roll out the first vehicles for delivery.
    Then Tesla has to ramp up and keep delivering more and more to the large backlog of orders.
    This company can be classed as a disrupted as it goes against the business as usual type of company.
    It would seem even with problems with the Model X in particular they have still kept going ahead, much to the hurt of the shorter’s.
    Let us look at the end of July how the roll out is going and just remember Elon did say slow at first for the first month and delivery to people near the plant most of who work there so that any problems will be ironed out quickly.
    The update in August is going to be of some interest.